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  • Start date:   August 2022
  • Level of Qualification:   SCQF Level 7
  • Course Type:   Full-time


Want to influence the world?

Marketing impacts everyone's life.

Marketing has a direct link to every human on earth and now more than ever, Marketing is changing the way we perceive the world.

A brilliant blend of business and creative skills on our HNC Marketing Communications course will help you develop critical thinking and understand the how and why behind every advert.

If you want a future in marketing, social media, or just want to promote your own business, this HNC in Marketing is the perfect course for you.

Explore social media, PR, Advertising and try your hand at producing lots of different marketing materials. The HNC Marketing course at West Lothian College can set you up for a career in business or creative industries and gives you the foundation to wow people at all levels

You will work with partners and industry professionals to ensure that you are prepared to work in marketing, advertising and public relations.  On completion of the course, you will have a strong portfolio of examples to use for progression to further study and share with employers. 

This course will be delivered on campus.



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    What the course includes

    You will cover core marketing, advertising and digital subjects and will complete a project-based graded unit project.  Units include; Marketing: An Introduction, Marketing Research Theory, Digital Marketing Communications:  Website Development, Digital Marketing Communications:  Content Development, Digital Imaging, Advertising: The Advertising IndustryPublic relations: Principles & PracticeMedia Analysis: Advertisements. 

    We will have speakers from industry, visits and workshops organised throughout the academic year and you will work with employers using live briefs where you have the opportunity to present to industry experts and decision makers.  The course will get you digitally ready to market opportunities for yourself and others. 


Why choose this course

The course covers all aspects of marketing and focusses on the digital skills which are an essential functions within a business, large corporations, small business and those who are self-employed.  We have excellent resources within our department; brand new digital suite which includes mac computers, creative cloud and brand new video and editing equipment.  We have an articulation agreement in place with Queen Margaret University allowing you to progress into BA(Hons) PR & Marketing Communications or BA (Hons) Media & Communications.

Entry Requirements

  • One Higher (such as englishbusiness, administration, modern studies, media) 
  • Internal candidates: completed NC business level 6 
  • Foundation Apprenticeship in a related subject 
  • Work experience may allow entry, depending on interview 

If English is not your first language, ESOL Level 5 is an entry requirement for this course.

  • Where it leads

    Education: On achievement of this course, you will be able to progress into HND Marketing, HND Advertising and PR at another college or BA(Hons) PR & Marketing Communications at Queen Margaret University. 

    Employment: You may gain employment at a junior level in: Marketing, Sales Administration, Market Research, Public Relations and Events Management 

Interview Arrangements

No interview is required for this course.

Fees, finance and funding

There may be help available to assist with your study related costs. Impartial, confidential help and advice on financial matters is available from the Student Funding Team - including Bursaries, Educational Maintenance Allowance (EMA), Student Awards Agency for Scotland, Student Loans Company and student support funds. Click here to find out more

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Take that next step in your career and apply for this course today. If the course is not yet open for applications, feel free to ask any questions by clicking make an enquiry.