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  • Start date:   August 2022
  • Level of Qualification:   SCQF Level 6
  • Course Type:   Part-time


This course allows candidates working in the industry to demonstrate job related skills in their particular area of work and expertise and has been designed in partnership with industry and SQA to ensure relevance to sector.

Start Date: Flexible
Days of Week: Flexible
Time: N/A

The Diploma in Digital Marketing is suitable for:

  • Individuals who are currently in employment and who wish to obtain a formal qualification
  • Employers who wish their employees to obtain short, continuing professional development courses
  • Mature candidates who may have been out of education for some time
    School leavers who are undertaking an apprenticeship programme in Digital Marketing
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    What the course includes

    The Diploma in Digital Marketing at SCQF level 6 requires the learner to achieve a minimum of 65 credits: 27 credits from the six Mandatory Units plus a minimum of 38 credits from the optional units.

    You will cover units such as:

    • Understanding the business environment
    • Understand legal, regulatory and ethical requirements in sales or marketing
    • Using collaborative technologies
    • Principles of marketing and evaluation
    • Develop own professionalism
    • Digital marketing metrics and analytics
First Aid

Why choose this course

This course can enhance your knowledge and help you to progress in your career.

This is a distance learning course carried out using digital platforms, minimising any time learners would need to be away from their work and allows candidates to generate evidence based on the actual work they are carrying out.

You will be assigned a highly experienced assessor to work with you on an individual basis. This assessor will support you build a portfolio of evidence demonstrating your knowledge and competence in this sector.

Entry requirements

No prior qualifications are required to undertake this qualification, although experience or knowledge of traditional marketing methods would be an advantage. Learners must also be in a suitable position to allow them to generate evidence from the workplace to successfully complete the diploma.

If English is not your first language, ESOL Level 5 is an entry requirement for this course.

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    Where it leads

    Education: Diploma in Digital Marketing at SCQF level 8; an HNC/HND in Marketing or HNC/HND Advertising and PR; a range of PDAs in Management or degree level study at a higher education institution


Please contact the Workforce Development department who will assess suitability of this qualification based on job role and experience at or by calling 01506 427938

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Take that next step in your career and apply for this course today. If the course is not yet open for applications, feel free to ask any questions by clicking make an enquiry.